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*FIRST NAME		*LAST NAME
ADDRESS 1
ADDRESS 2		*STATE
*CITY		ZIP CODE
DAYTIME PHONE		EVENING PHONE
*DOB[MM/DD/YYYY]		*EMAIL ADDRESS
GENDER	MALE FEMALE	SMOKER	Y N OCCASIONAL
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*Sources: BIC internal testing. Information Resources, Inc. FDMX 52 weeks ending March 7, 2010.
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